Tuscany is one of the most attractive European regions for foreign investment, with nearly 3,000 local units of multinational companies and more than 80,000 workers. The investment attraction strategy, recognized by fDI (Financial Times), will be renewed in the next three years, with a new call focused on research and development. Regional President Eugenio Giani explains that the goal is to attract foreign capital to develop skills, enhance a competitive network and promote a culture of attraction. Tuscany has already attracted 157 greenfield projects between 2017 and 2023, generating more than $3 billion in capital expenditures and more than 10 thousand new jobs. Target sectors for the next three years include high-end food processing, life sciences, luxury goods, automation, green and blue technologies, electric mobility, paper and nonwovens, real estate and education. Investments come mainly from European countries such as the United Kingdom, Spain, France, Germany, Austria, Switzerland, Scandinavia, and Benelux, as well as the United States, Canada, and Japan. The Invest in Tuscany Annual Meeting on January 17, 2024, will be an opportunity to discuss forecasts, goals and tools for the future of investment in the region. Download the program.