Tuscany has been recognized as one of Europe’s most promising regions for investment, ranking fourth in Fdi Intelligence’s “European Cities & Regions of the Future 2024” ranking, commissioned by the Financial Times. This achievement was highlighted during the second edition of the Aftercare Forum in Florence, which highlighted the contribution of the more than 2,800 foreign companies in the region, which employ more than 80,000 people and generate a turnover of 37 billion euros.

Tuscany’s success in attracting investment is attributed to collaboration between public and private entities, promoted by entities such as Invest in Tuscany. The region aims to lead the ecological transition and support business competitiveness. Companies such as Baker Hughes, Dumarey Flowmotion and McPhy are examples of multinationals engaged in sustainability and circular economy projects. Baker Hughes has invested 650 million euros in digital technologies and reducing emissions, while Dumarey Flowmotion develops zero-emission fuels and hydrogen engines, and McPhy is active in clean hydrogen production.

Tuscany aims to make traditional sectors competitive, bring back relocated companies, and invest in workforce retraining and artificial intelligence development. Over the next three years, under the leadership of Governor Eugenio Giani, the region will seek to attract additional international investment in research and development, supporting the growth of centers of excellence, university spin-offs and innovative startups.